Adapting One Minute Manager techniques to enable successful leadership. Using different ways to motivate different kinds of people.
Leadership and the One Minute Manager goes straight to the heart of management as it describes the effective, adapt…
About the Book
This amazing edition brings you: Major events of the world and India People in the news Popular awards Facts about India's states and the world's countries World and Indian political roundup Sports highlights Environment news Top 10 l…
About the Book
"Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movem…
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnig…
100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and o…
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, t…
As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new …
This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact wi…
This is a fascinating insight into the living history of Africa. African textiles are patterned with stories that range far beyond the time of the creation or the lifetime of their creator. In Africa, cloth is used to commemorate important events, peo…
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The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design
The logo bible, …
In the era of e-books and online shops, when the classic book trade has come under increasing pressure, the success of a bookshop is by no means a foregone conclusion. Booksellers confront these new challenges with very different economic strategies a…
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major bran…
About the Author
Anil Rai Gupta is the chairman and managing director of Havells India Ltd. He joined Havells in 1992 and climbed the ranks under the tutelage of his father, Qimat Rai Gupta. Anil led the acquisition of German lightings system compan…
About the Book
Between 1968 and 1976, Bill Gates andy Grove and Steve Jobs, founded three companies that would define the world of technology and redefine our personal and business lives for the next half-century. At their peaks, their three compan…